Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
trends (foreign brand manias, trend-setters who try to be different from others)
Also from the research, Wizwiz was able to find out that the group of consumers that were interested in foreign goods generally resided in the Seoul area district, particularly from the Kangnamgu area.
Consumers visiting WizWid, with interest of foreign brands had relatively high incomes, signifying that that a maj
Trend – Companies are focusing on high-quality premium products. Lotte in 2006 launched ‘Dream cacao’ series containing high percentage of cacao, and was a big hit in 2007 leading to the dark chocolate boom. After the boom, market was restructured in favor of dark chocolate, encroaching the white-chocolate market. Melanin shock triggered premium market to expand. Companies are now produ
<1st PRESENTATION REPORT>
[1] Executive Summary of Kerasys
Kerasys is a com-pound word that is Keratin plus Care system. They are launched a Kerasys hair clinic system and they are received a prize from first year in shampoo market. Then, they were continuously received many awards. Their brand mission is pursuit of advanced beauty through optimal hair recovery effect. Kerasys' brand co
Strong
# Fledgling baseball team
# Can provide premium fan service
Opportunity
# Hospitality of
Chang-won citizens
# Disappointment of
Lotte Giants
Weakness
# Only a few fans
# Difficulties coming from Regional characteristics
Threat
# Huge and strong fan of the other teams especially Lotte Giants
Cultural Centers
NC Dinos
VS.
Lotte Giants
Game
Concept
Family orien
1) Manufacturing
- Heels are not fixed shoes so shoes are low durability
2) Maketing
- Healer is medical treatment so people think Healer is expensive
3) Selling product
- Some people think shoes and heel separate is not beautiful
- Some people think Healer is not necessary. Because they are heels not uncomfortable
H. Competition &Defence Strategy
1) Competition
- Sneakers company (Sne
무선 인터넷 이용 증가
타인과의 커뮤니케이션 증가
정보공유 활동 증가
스마트 폰 이용이 학업, 업무
생산성을 높이는 데 효과적이라고
인식하는 것으로 나타남
스마트폰이 본격 보급되기 이전과 이후를 기점으로
SNS 사용률이 240% 늘어났다는 통계가 있다.
사람은 근본적으로 외롭고
2) Copenhagen and U.S Smokeless Tobacco Company
Copenhagen can be seemed as potential competitor though it is also produced by the U.S Smokeless Tobacco Company since there is probability of market cannibalization according to the reviewers. The original version, Copenhagen Snuff dates back to 1882 which makes it the oldest brand in the industry. It is a finely ground tobacco in three traditio
지구를 순환하는 바다는 북대서양이나 남극의 차가운 빙하해역과 만나면서 온도는 2℃이하로 차가워지고 비중은 아주 커지게 되어 깊은 바다로 가라앉게 된다.이렇게 가라앉은 바다는 표층수와 뚜렷한 밀도(온도, 염분)차이로 인해 섞이지 않는 거대한 바다층을 형성하게 되는데, 이 바다층이 바로 해